Our Story
From a garage startup to the leading custom shoelace brand, we're on a mission to help everyone express their unique style.
Where Performance Meets Passion
Dash Designs was born from a simple belief: your sneakers should be as unique as you are. What started as a weekend project in a Los Angeles garage has grown into a movement of self-expression.
We don't just make shoelaces – we craft statements. Every pair is designed with premium materials, tested for durability, and created to help you stand out from the crowd. Whether you're hitting the gym, the streets, or the runway, Dash Designs gives you the edge you need.
Our Values
Innovation
We constantly push boundaries in materials, colors, and designs to bring you the latest in shoelace technology.
Quality
Every pair undergoes rigorous testing to ensure they can handle whatever your lifestyle throws at them.
Community
We're more than a brand – we're a community of individuals who aren't afraid to stand out and express themselves.
Meet the Team
Marcus Johnson
Founder & CEO
Former Nike designer with 8 years of experience in athletic footwear. Marcus founded Dash Designs to bring premium customization to everyday sneaker enthusiasts.
Sarah Chen
Head of Design
Award-winning textile designer specializing in performance materials. Sarah leads our innovation in color technology and durability testing.
Alex Rodriguez
Operations Manager
Supply chain expert ensuring every pair of laces meets our quality standards. Alex manages our global manufacturing partnerships.
Our Journey
Dash Designs founded in Los Angeles garage
First 1,000 customers and viral TikTok moment
Partnership with major sneaker retailers
Launch of reflective and glow-in-dark lines
50,000+ happy customers worldwide
Expanding to custom patterns and designs
Join the Movement
Ready to make your mark? Discover our latest collection and find your perfect style.